You may have noticed the city of Los Angeles doesn’t sleep. There are businesses left and right starting up. There are businesses that have been successful for years and years and are always looking for an edge on the competition. There are so many different kinds of businesses in Los Angeles. What is one of the best ways to market yourself so your target audience finds you right away when searching into search engines like Google or Bing? This article is going to go into detail about the tech world in Los Angeles and show you exactly how to rank high when people are searching for businesses like yours. Keep reading to find out what these tips are.
First, we are going to go over some of the basic search engine optimization (SEO) tactics that your business can be using (and should be using) for ranking high.
If you already have a website make sure that the content is written well. One of the worst things you can do is to have a website that has grammar errors all over it. You want the content to be easy to read so viewers stay on your site longer. If it’s full of words that are too hard to understand readers may press the back button quickly and head to a competitor’s site and end up doing business with them.
Secondly, do you have links going to other websites? This is a good idea, but only if those links are good quality links. Are you already noticing a trend that Google wants your website to be a good quality for readers? If those links are broken and not going anywhere or they are websites that are not good quality, Google will rank you lower as a result. If these links go to good quality websites, Google will reward you for this. With that said, try and have the websites link smoothly through the words. Avoid phrases like “click here to see” simply have the link with words like best SEO Los Angeles California, for example.
The next easy SEO trip that the tech world needs to know is blogging. You may check out the internet on a regular basis and find yourself on a website simply because you were reading their blog. This is one of the reasons for blogging, it’s an easy way to bring new people to your site that are interested in the topic you are talking about. Another reason is simply that it increases your websites SEO. Why is this? One main reason is that it is fresh and quality content. If you are blogging on a regular basis Google likes seeing your website burst full of new information that is well written. Blogging does exactly that.
There are hundreds of more little tips that you can be doing on a regular basis to ensure your SEO is as high as possible. Sometimes those little things are not enough through. When you work with an agency, they have tools and programs to help your SEO really increase. The best part about working with an agency is that you get access to all of their tools and gadgets completely free.
That is part of paying for working with them. Keep reading to find out what larger tech tools people in Los Angeles are using to increase their SEO.
The first tool that is so crucial to use is Google Analytics which is directly from Google themselves. This used to be called Google Webmaster Tools. It gathers information to help know what people are searching for into Google in order to find you. A Google Analytics account is completely free and so important so you understand exactly what is going on your website. A Google analytics account also shows you your bounce rate. This means how many people are simply clicking on your website and then jumping right off. This could be for a number of reasons, but the main reason is that they don’t like what they are seeing. That’s why you want to have great content and visuals to help those people want to stick around. Having a low bounce rate will also help your SEO. Google Analytics will also allow you to study the behavior of your target audience and help you to see any potential new markets your business may thrive in. Once you understand the analytics, Google wants you to utilize their Adwords and spend money will them to increase the number of people going to your site.
The first SEO tool we want to highlight is LinkFish Media. This includes helping with your specific niche, assisting with any links you may have or may want to add and making your profile look as good as it possibly can. LinkFish Media is a combination of utilizing new media as well as old school link building. They can be a great asset to your SEO strategy.
The next tool is called MOZ. MOZ is one of the most popular SEO tools out there and one that has proven itself to be very beneficial for digital marketing agencies to use for many years. When using the MOZ Pro version, you can check keywords, see where you fall on Google as well as check links. MOZ Pro is a must-have for almost all digital agencies out there and will get your clients the results they are looking for.
The final SEO tool that we want to talk about is SEMRush. Like the rest, it helps with SEO keywords as well as reporting for your organic search with your keywords. You will never wonder who your target audience is again, it has it laid out for you.
Do you feel like you know a little more about SEO now? Maybe you would prefer to leave that part of marketing to professionals that can help you ranked high in Los Angeles. If this sounds like you, or you would like to learn more about SEO, contact us today!